Pure Production AG

PURE HOLDING AG

Pure Holding AG is among the largest, fully vertically integrated cannabis companies on the European market. It covers the entire value chain of the cannabis industry with its 6 entities – Pure Production, DEOM, Puregene, Pure Pharma, Pure Europe GmbH and Pure Europe Sàrl.

The origin of all activities, including production, processing and packaging with the finest Swiss CBD cannabis products; as well as on-site, analytical and preparative laboratories. With over 3500 POS Pure Production AG is the market leader in the swiss tobacco substitute marker.

PURE PHARMA AG

In a cannabis market where medical aspects are becoming more and more important; Pure Pharma intends to play an important role by bringing medical products to the market.

PURE EUROPE GMBH

Pure Europe incorporates Pure Europe Sàrl and Pure Europe GmbH, our two distribution centers in Luxembourg and Germany. These entities guarantee our worldwide distribution. With additional strategic partners we provide excellent service for our international customers.

PURE EUROPE SÀRL

PUREGENE AG

Puregene is a genomics-based biotech plant breeding company that combines Swiss quality and cannabis expertise with state-of-the-art breeding technologies. Puregene breeds and licenses the latest cannabis crop innovations giving breeders, cultivators and pharmaceutical companies the competitive edge they need in this dynamic market.

Pure Production AG set new standards in the outdoor season of 2019 with the largest CBD outdoor cultivation in Europe. In cooperation with 25 farmers, about 750’000 cannabis plants were cultivated on 75 hectares in Aargau, Switzerland. The harvest resulted in 225 tons of biomass, which was processed into various products by its in-house extraction laboratory.

Thanks to its incredibly large production volume and worldwide distribution network, Pure Production AG is also active in the cannabis raw material trade and is one of the leading companies in Europe. The product range includes flowers, various isolates, distillates, oils, cosmetics, and much more.
In addition, Pure Production AG offers its entire product range as White label products, resulting in customers receiving products with their personal branding.

The team of qualified employees is happy to advise in the development of individual product lines. Our scientific product development department has already supported a wide range of companies from various industries in the optimal product formulation and development.

Purpose and Contribution

Our purpose is to bring out the full potential of the cannabis plant.

Our aim is to ensure the vast advantages of cannabis are available to all; breeders, cultivators, pharma and consumers alike with the goal of bringing cannabis to all in need and want. We invest and innovate to transform the way cannabis is cultivated and processed, while bringing about positive, lasting change in agriculture.

Corporate Governance

Pure Holding's corporate governance is organized to enable all its efforts in creating and maintaining sustainable value for all stakeholders. Pure Holding's board of directors' focus is the corporate governance framework, by which it consistently strives to improve and implement best practice standards.

Ambition

We play a vital role on how cannabis will be perceived in the future. Our team will contribute and reshape the concept of cannabis in the industry. We will continue to impact regulatory, political, economic and scientific change, all while providing the innovation for cannabis going forward.